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The World of Coca-Cola in Atlanta is a 20-acre complex that features interactive exhibits, as well as history and memorabilia from one of the world's most popular and iconic brands. The most popular exhibits is the Taste It! area, where visitors can sample over 100 different Coca-Cola beverages from around the world. Another highlight is the Vault of the Secret Formula, where visitors can learn about the legendary recipe for Coca-Cola and even see the vault where it is stored. Meanwhile, the Milestones of Refreshment exhibit showcases the evolution of Coca-Cola over the years. It features a replica of the company's first bottling plant, as well as vintage advertisements and memorabilia.

Visitors can also enjoy a 4D movie experience featuring Coca-Cola's famous polar bear, and even take a souvenir home from the gift shop. An interesting fact about the World of Coca-Cola is that it is located in the same spot as the original World of Coca-Cola, which opened in 1990 and closed its doors in 2007. The new attraction is much larger and more immersive, offering visitors a truly unforgettable experience. It is open seven days a week and offers a variety of ticket options, including discounts for seniors, military members, and groups.